Building M7: Making Sports Partnerships Work for Business
How M7 approaches sports partnerships through brand objectives, relevant properties and commercial understanding.
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Business
09 articles
How to Evaluate a ₹10 Lakh Football Tournament Sponsorship
Five areas to evaluate in a hypothetical ₹10 lakh football tournament sponsorship, from audience and rights to total cost and measurement.
How to Approach a ₹5 Lakh Athlete Marketing Campaign
An illustrative ₹5 lakh athlete marketing campaign: allocating investment across collaborations, content production and paid distribution.
From Athlete Access to Commercial Value
How a brand-first process turns access to athletes and sports properties into relevant partnership propositions.
Why Follower Count Alone Cannot Determine an Athlete's Commercial Value
Why audience alignment, credibility, engagement quality and commercial rights matter alongside an athlete’s follower count.
Athlete or Tournament? Choosing the Right Sports Partnership
Compare athlete partnerships and tournament sponsorships through storytelling, interaction, audience, timing, rights and total investment.
Beyond Impressions: How Brands Should Measure Sponsorship Performance
How brands can connect sponsorship measurement to campaign objectives while distinguishing outputs, audience responses and business outcomes.
The Commercial Opportunity in Regional Athlete Endorsements
How brands can evaluate regional athlete endorsements through audience relevance, credibility, activation opportunities and total investment.
Why a Sponsorship Deck Is Not a Sponsorship Strategy
A sponsorship deck presents inventory. A strategy connects that opportunity to a brand’s objectives, audience, activation and measurement.